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Who's Going Mobile?

Jun62013
Get it? The Who? “Going Mobile”? From 1971's "Who's Next" CD? A little technology play on words (for those over 40). Albeit, Pete Townsend was not referring to technology when he wrote “Going Mobile”, still, 42 years later everyone is going, or should I say, has gone, MOBILE!

Get it? The Who? “Going Mobile”? From 1971's "Who's Next" CD? A little technology play on words (for those over 40). Albeit, Pete Townsend was not referring to technology when he wrote “Going Mobile”, still, 42 years later everyone is going, or should I say, has gone, MOBILE!

A very interesting stat that I read the other day showed that by the end of 2013 there will be more mobile hand-held devices than humans on the planet. Remember when they said there would NEVER be a computer in every house? That wasn't all that long ago (well, if you are my age). Looks as though�they were a bit off in their Nostradamus-like predictions!

At one time, here at DANIMA, we considered the fact that our web sites were "Mobile Friendly" enough for the amount of use web sites were getting on mobile devices. And though they looked very nice on the tiny phone screens, it was pretty cumbersome to navigate though most sites with the very small buttons, input boxes, etc.

So, to keep with the changing times and to make sure all of our client's web sites are�not only being viewed well on a mobile phone, but are also being utilized by mobile users, DANIMA now offers affordable and effective Mobile Web Site Development. The difference between a "Mobile Friendly" site and a Mobile Web Site is simple. As I previously mentioned, the "Mobile Friendly" site will look just like your web site does on your computer screen, but much smaller and harder to navigate. The mobile site, is a stripped down version of the site, with easy navigation that allows you to find the important information quickly and without frustration. By stripping out the aesthetics and simply putting the important information that you want your clients/visitors to access (registration forms, web store items, contact information, reservations, members areas and more) you will decrease your bounce rate (see Google for more information) and increase your exposure and conversion rates!

I realize this is more of an advertisement for one of our new services than it is a blog, but it's become a very important new feature for our clients and the idea that there will be more mobile devices than humans by the end of the year makes the need for a mobile site more and more important for all businesses…including yours!

Finally, the other stat that caught my attention was the amount of on-line researching and surfing people now do on their mobile devices. People are not just texting, emailing and playing with apps but they are no going to sites for information, to register, book reservations and more! I mean, think about it...don't you access sites on-line much more than you did, let's say 8 months ago? I know I do. And I love it when I can easily find what I need without having to try and navigate with these stubby fingers through an "actual" web site on my phone. Check out www.treamiciwines.com on your mobile site and then on your computer. The difference is clear...but the information is the same (and if you are a client of DANIMA and your site uses our Content Management System, you only have to update the information once for both sites!).

"Out in the woods or in the city
It's all the same to me
When I'm drivin' free, the world's my home
When I'm mobile" (Pete Townsend, 1971)

Though he was probably referring to living in one of those old Volkswagon Vans with the Peace signs painted on the sides and being free and nomadic, the same holds true with our new technology. Now you can be nomadic (in a sense) and not be tied down to your computer or laptop. You can take your phone/PDA anywhere and do anything without the need for your computer...so you can keep on movin'...and be MOBILE on your MOBILE!

Until next time...enjoy every sandwich!

Posted by: DANIMA Dave

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