Spring has almost sprung!

After a mild winter, it looks like Spring is upon us and, as we do every year, it's time for a little Spring cleaning here in DANIMAland!

Last Fall DANIMA launched our brand new web site (www.danima.com). However, being so busy the last few months with client work we haven't had a chance to tie up all of the loose ends, that is....until now! So, now it is time for some Spring cleaning here at DANIMA with updates to the new site, updates to our print materials a bit of refreshing to the DANIMA Facebook page, Twitter page, Pinterest page, and even a new blog..lol! It might be a good time for you to take a look at your web site, print materials and media streams and see if they need an overhaul or a simple refreshing as we journey into the Spring season!

One way to determine whether your web presence needs a bit of refreshing is by checking to see if your site is "Mobile-Friendly" . How does your site look on a tablet? How does it look on a mobile device? Mobile web browsing has increased dramatically over the past year alone. According to ComScore.com last year Smartphone and tablet usage "combined to account for 60 percent of digital media time spent". Our DANIMA Client SEO reports show that some of our clients' web sites are being viewed close to 50% of the time through mobile devices and/or tablets. This means that if your site isn't "Mobile-Friendly" you are losing a good chunk of your audience to your competitors who have fully functional mobile sites and you might be losing out on business. And if this isn't reason enough to make you run out and call us to mobilize your site, the Google gods, in April of 2015 changed the way sites were ranked in mobile searches and now if your site IS NOT "Mobile-Friendly" your site might not be found in mobile search results - they call it #Mobilegeddon

One quick way to see if your site is "Mobile-Friendly" is to head over to the Google's "Mobile-Friendly Test" page (https://www.google.com/webmasters/tools/mobile-friendly/), type in your domain name and wait for the results. This Google tool will let you know whether the site is or isn't set up for mobile viewing. If it's not, you need to give us a call at 905-357-4977 and we can give you a free consultation on what the process would be and the costs associated with making your site "Mobile-Friendly" . Trust me, it's a small investment when you think of the business you might be losing because your site is out-dated.

So, take some time and do a bit of Spring cleaning of your own! Whether you need a brand new web site, updates to your site, updates to your print materials, or if you need to make your web site "Mobile-Friendly"  #TeamDANIMA can help you freshen up your brand and get your business into tip-top shape for the Spring season ahead! Give us a call today!

Until next time...


Posted by: DANIMA Dave


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